Best way to get mobile internet in Denmark: eSIM vs physical SIM vs roaming?

The best option depends on your phone and your current plan. Here’s a simple way to choose:

Option A — Roaming (easiest)
• If your home plan includes Denmark at a reasonable price, roaming is the simplest: nothing to install, works immediately.
• Always check roaming limits/costs before you rely on it.

Option B — eSIM (great for most modern phones)
Choose eSIM if:
• Your phone supports eSIM and is unlocked
• You want to set up data before arrival
• You prefer not to swap a physical SIM

Option C — Physical prepaid SIM (good fallback)
Choose a physical SIM if:
• Your phone doesn’t support eSIM
• You prefer buying locally
• You want a local prepaid plan

Setup tips:
• Verify the phone is unlocked.
• If data doesn’t work, check APN settings and restart.
• If you’ll travel outside big cities, prioritize coverage over the cheapest plan.

Official sources (add links):
• [Operator A – prepaid/eSIM]
• [Operator B – prepaid/eSIM]
• [Operator C – prepaid/eSIM]

This is basically my experience too: roaming is the lazy winner if your plan includes Denmark, but always check the fine print unless you enjoy surprise bills. eSIM is my usual choice because I like landing with data already working, and coverage has been solid in cities and along main routes from what I’ve seen. Physical SIMs still make sense if your phone is older or you want local help setting things up, but hunting for a shop after arrival is my idea of travel friction. Has anyone noticed real coverage differences between Danish operators once you get into smaller towns or the west coast?